Fluttertales' is a joint venture between mother-daughter dancing duo Nivi -Ishanvi and Reshma Kittali, a fashion and lifestyle designer.

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After more than 2 years of receiving love for their dance videos, Nivi and Ishanvi realised that what appealed to people, along with their dance steps, was their coordinated, fluttery outfits which seemed comfortable and easy to carry. When queries poured in, they decided to make limited edition copies of their custom made outfits.